Selling Science

Although the idea of government agencies making direct pitches to the public makes me squeamish, there are times when I think we should let them talk about their work in a clear and compelling way to the people who funded it. That’s a way of saying that the NSF, NIH, DOE and other agencies that fund basic science should hire whichever agency (or amateur) created this wonderful video ad for NASA.

It is a nearly perfect advertisement for exploration and discovery, and I hope it sparks a lot of discussion about the goal of NASA funding. NASA should be about doing real science (like the Hubble telescope and the Rover missions) and real exploration in space (i.e. beyond low-earth orbit) instead of dumping more money down the maws of Space Shuttle and ISS projects.

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